DIVISION 04 // PRODUCT MARKETING & GTM
Connecting products
to audiences.
We unite brand positioning, creative production, paid distribution, and creator partnerships into data-backed launch engines.
METHODOLOGY
The 3-Phase Commercial Framework
PHASE 01
Positioning & Angle Validation
We identify the exact customer friction point and develop 3-5 distinct marketing narratives before producing any creative.
Systematic Execution
PHASE 02
High-Volume Creative Sprints
We produce 15-25 video ad variations testing different hooks, visuals, and calls-to-action on Meta, YouTube, and short-form networks.
Systematic Execution
PHASE 03
Distribution & Scaling
We direct ad capital exclusively behind validated winning creative angles while syndicating through owned media channels.
Systematic Execution
DATA-DRIVEN
Full-Funnel Attribution Analytics
We instrument end-to-end tracking using PostHog, Google Analytics 4, and server-side Conversion APIs (CAPI) to ensure every marketing rupee spent is accounted for with scientific attribution.